Tuesday, July 31, 2007

The attention economy - Thomas & Beck

In this book "The attention economy", authored by Thomas H Davenport and John C Beck.
A few interesting points they outline are

"DEFICIT PRINCIPLE: Before you can manage
attention, you need to understand just how
depleted this resource is for organizations and
individuals."

"BANKRUPTCY PRINCIPLE: If you run an attention deficit
too often or too long, there will eventually be serious psychological
and organizational consequences."

"MARKETS PRINCIPLE: As with any other scarce and valuable
resource, markets for attention exist both within and
outside an organization. As with other markets, some people
do a lot better than others in the attention markets."

Here are some more interesting bits:

"Rule Number One is to pay attention. Rule Number Two might be: attention is a limited
resource, so pay attention to where you pay attention."

"The Sunday New York Times contains more factual information in one edition than in all the written material available to a reader in the .fteenth century."

"To control attention means to control experience, and therefore the quality of life.
Information reaches consciousness only when we attend to it. Attention acts as a filter between outside events and our experience with them. How much stress we experience depends more on how well we control attention, than on what happens to us."

" Because attention is one of those slippery intangible assets, it’s difficult to document its presence (though its absence is surely felt)."

"There is only so much attention to go around"

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